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Has the latest Sameunderneath line come out, yet? Stay in the loop on the latest trends in eco-conscious clothing and lifestyle products. Check out EcoMeme’s blog, AlterEco. You can find up-to-the minute information on your favorite designers, get exclusive promotions from EcoMeme and learn the everyday ways you can reduce your impact on the environment.

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Paige from Serenbe Farms makes it big on MNN: Mother Nature Network!
By Cameron
12/4/2008 10:38:00 AM  
EcoMeme is located in Serenbe's sustainable community.  Watch the video to learn more about our organic farm.  Our own Paige Witherington is a natural in front of the camera! 

LOVE OF THE LAND: Inside an organic farm

Chuck:  OK, we are here at Serenbe Community with Paige Witherington, who is the director for farming operations here at Serenbe. So Paige, tell us a little bit about how this works.

Paige Witherington:  Alright, well we are a certified organic farm.  We are on about 20 acres. We are intensively growing fruits and veggies on four. We are kind of slowly expanding into the rest of the acreage to accommodate the growth of the community.

We are incredibly diversified. We have about 350 different varieties of crops.
We have laying hens, we have honeybees, we have shitake mushrooms. So we try to dabble in all of these different things to try to please our community and the restaurants here.

Chuck: Now it is all organic here, right?

Paige Witherington: 
We are certified organic by QCS, so, you know, we can actually call our products organic. And we have a certifier that comes out and makes sure that we are doing everything in check. It kind of steps up the record-keeping process, so we get to write down what we do every single day. But that is kind of a fun part of the job.

So an organic farm is sort of a new approach to old agriculture. Farmers have been doing it for centuries, but then once we found all of these chemicals that would make out crops grow, everyone kind of went into the chemical area where they would apply different synthetic fertilizers, pesticides…  And without really taking into account the repercussions of what it is doing to the biology and how it is creating this lifeless farm where you are just growing one crop that is really kind of struggling to survive because it has got no health.

You know, what we are doing here with organic agriculture is really concentrating on the biodiversity of the farm and trying to really increase just life in general. Because the plants thrive so much more when you have got a well-built soil and birds and insects. So basically we are trying to mimic these natural systems to grow crops to make them as healthy as possible – and in turn… make people healthy. (Laughter)

End




Tags: ecomeme, serenbe, sustainable, organic, Paige Witherington
Categories: Educational

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EcoMeme Featured on profilesandportraits.com
By CamCham
11/29/2008 1:14:00 PM  



Tags: ecomeme, serenbe, susan eppley, feature
Categories: Special Announcements

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New photos posted on Flickr!
By Cameron
11/25/2008 4:19:00 PM  



Tags: photos, ecomeme, flickr
Categories: New Products, Special Announcements

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Study Finds Growing Green Market
By Brian Morrissey
11/16/2008 11:11:00 AM  

The drive to sustainability is having a broad effect on consumers, with three in four defining themselves as "green," according to a new study.

According to the survey, the green market has grown far beyond its roots as a niche, with 77 percent of consumers identifying themselves as "green." Over half (57 percent) said they made a green purchase decision in the past six months.

Yahoo commissioned the survey, which polled 1,500 people age 18-54 in person in Los Angeles, Chicago and Portland, Ore. Respondents were recruited online.


 
While it found broad support for green, consumers unsurprisingly varied in their commitment to the cause. Yahoo pegs about 23 percent of consumers as "deeply committed." A larger segment, about 24 percent, finds green "trendy," Yahoo concludes, particularly young consumers 18-34.

It found that currently green consumers are most likely to take sustainability into account when buying cleaning and personal care products. Larger purchase decisions, such as a car, will soon be highly influenced by green concerns, the Yahoo study found: 71 percent said they are interested in buying an environmentally sound auto in the future.

In making decisions, green consumers find information in both traditional and online media. Respondents nearly evenly split between the two, with 72 percent saying they get information in traditional media and 68 percent citing online. When it comes to the Web, the Yahoo! study found portals have continued staying power as an information provider, with 51 percent citing it as a green information source. Search came in second at 44 percent.

Two sources that fared much worse: company Web sites, which only 20 percent turned to, and blogs at 21 percent.

 




Tags: ecomeme, serenbe, sustainable, organic, going green
Categories: Educational

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Les Dames at Serenbe!
By Cameron
11/9/2008 10:07:00 AM  
We've been looking forward to Les Dames for quite some time and it's finally here!   Pictured here are Greg and Maripat Newington.  All of our product and scene photos are courtesy of Newington Photography.  Check out Greg's online portfolio here: http://www.newingtonphotography.com





Tags: ecomeme, serenbe, webstore, newington
Categories: Special Announcements

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Excitement Grows!!
By Cameron
10/8/2008 1:29:00 PM  
Excitement grows as Pam, Cam and Jason prepare to launch the web store!!   It's 8pm here and we're calling it a night for now, but will be back early in the morning!



Tags: ecomeme, serenbe, webstore
Categories: Educational, Special Announcements

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Paige from Serenbe Farms makes it big on MNN: Mother Nature Network!
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